Tech

Indians Prefer Ease-Of-Use And Affordability When Buying Tech-Lifestyle Gadgets: Report

Across an array of latest shopper tech product segments, smartphone unique tools producers (OEMs) are tapping rising sensible way of life alternatives with their Smartphone + IoT product portfolio. (Image Credit: Pexels)

As per the findings, Realme enjoys the very best model belief rating of 55 p.c whereas Samsung was positioned second with 51 p.c and Apple third with 49 p.c.

  • IANS
  • Last Updated:November 25, 2021, 17:50 IST
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Indian customers now favor ease-of-use (96 p.c), affordability (89 p.c), and modern design aesthetics (88 p.c) from smartphones producers who’ve forayed into launching tech-lifestyle manufacturers and merchandise, a report confirmed on Thursday. Laptops (39 p.c), tablets (31 p.c) and sensible bands (29 p.c) are among the many high three tech merchandise that customers are utilizing probably the most, in accordance with the CMR ‘Connected Consumer Survey 2021’. Across an array of latest shopper tech product segments, smartphone unique tools producers (OEMs) are tapping rising sensible way of life alternatives with their Smartphone + IoT product portfolio, thus competing towards conventional shopper tech manufacturers.

“Today’s linked customers are craving for extra democratised tech way of life experiences. To fulfill this shopper want, many smartphone manufacturers have forayed into new shopper product segments. Of these, the smartphone manufacturers that get pleasure from a powerful model salience amongst their customers, are profitable huge on the patron belief,” stated Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR. As per the findings, Realme enjoys the very best model belief rating of 55 p.c whereas Samsung was positioned second with 51 p.c and Apple third with 49 p.c.

As an early driver of sensible tech merchandise, Xiaomi leads in model consciousness and utilization within the nation, the report confirmed. “The excessive model affinity and model belief that some smartphone manufacturers get pleasure from amongst customers is translating into elevated adoption of latest shopper tech merchandise from them,” added Satya Sundar Mohanty, Head-Industry Consulting Group (ICG), CMR.

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