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UK ad organization bans crypto exchange’s ‘time to buy’ Bitcoin advert

A serious promoting business organization within the United Kingdom has dominated on an ad marketing campaign telling individuals “it’s time to buy” Bitcoin (BTC).

The Advertising Standards Authority, a self-regulating ad organization, formally halted an promoting marketing campaign by cryptocurrency alternate Luno for being deceptive and irresponsible.

“The ads must not appear again in the form complained about,” the ASA mentioned Wednesday, noting that advertisements like this could point out that Bitcoin funding is very dangerous due to its extraordinarily risky nature.

Shown throughout the London Underground community and on London buses this yr, Luno’s ad posters contained a picture of Bitcoin saying: “If you’re seeing bitcoin on the Underground, it’s time to buy.”

Source: Financial Times

The ASA mentioned that it had obtained a number of complaints relating to Luno’s ad, with individuals stressing that their posters failed to illustrate the danger of Bitcoin funding. “We considered that consumers would interpret the statement ‘it’s time to buy’ as a call to action and that the simplicity of the statement gave the impression that bitcoin investment was straightforward and accessible,” the ASA mentioned.

Instead, Bitcoin funding is “complex, volatile, and could expose investors to losses and considered that stood in contrast to the impression given by the ad, that investment was simple and conventional,” the authority wrote.

The ASA mentioned that Luno agreed not to submit its Bitcoin advertisements of their present kind once more and promised to be certain that future advertisements would carry a correct danger warning.

The newest regulatory motion comes in opposition to the backdrop of extreme volatility on crypto markets, with Bitcoin dropping from its all-time excessive above $64,000 to round $31,000 in mid-May.

As beforehand reported by Cointelegraph, crypto advocates have been distributing extra Bitcoin advertisements all over the world. Last September, the Bitcoin Association of Hong Kong launched the “Bitcoin Tram” ad marketing campaign in Hong Kong, with some advertisements placed right in front of HSBC headquarters and displaying the phrases “be your own bank.”


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